For graduate school, I recently reviewed a book called What’s Mine is Yours: The Rise of Collaborative Consumption. I couldn't have loved, or needed to read, a book more… The whole premise is the recent rise of collaborative consumption, or the move away from ownership in the traditional sense to borrowing/ sharing/ collectivism.
I really can’t do the topic justice in a blog post, but the authors discussed everything from product sharing services, such as Zipcar, to re-distribution services (my personal favorite), like Craigslist, and collective lifestyles, such as LandShare. All of these services connect people who have a product with others who want to borrow it, buy it, or share it.
Thus, eliminating the waste associated with making a new product as well as the waste associated with throwing away an old one. To get a great sense of the message, check out this YouTube clip: